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The Power of Video in Marketing

We discuss how video can help businesses increase their reach, generate leads, and drive conversions.


As the saying goes, "a picture is worth a thousand words," and in today's digital age, a video may be worth even more. Video has become an incredibly powerful tool for businesses looking to increase their reach, generate leads, and drive conversions. Let's explore how you can harness video to make a difference in your marketing:


Why is video so popular?


Video is incredibly engaging. Unlike text or static images, video has the ability to capture a viewer's attention and hold it for an extended period of time. This is particularly true when it comes to social media, where videos tend to receive much higher engagement than other types of content. For example, a study by Hubspot found that video posts on Facebook receive 59% more engagement than other types of posts.

This engagement can translate into increased reach for businesses. When people interact with a video on social media, this action is often visible to their network, which can help the video reach a larger audience. Additionally, videos tend to be more shareable than other types of content, which can further increase their reach.


It's not just about reach and engagement

Video may also help businesses generate leads. One of the most effective ways to use video for lead generation is through gated content. Gated content is content that requires viewers to provide their contact information in order to access it. People are often willing to exchange their contact information for high-quality video content, so this can be a really smart way to build a database.

For example, a business might create a video that provides valuable tips and insights related to their industry. They could then gate this content by requiring viewers to provide their name and email address in order to access it. This can help the business generate leads that they can then nurture through email marketing or other tactics.

Video is also effective at driving conversions. According to a study by Wyzowl, 84% of people say that they've been convinced to buy a product or service after watching a brand's video.


Video stands out from the crowd

Video has the ability to showcase a product or service in a way that other types of content can't. For example, a video can demonstrate how a product works, highlight its features and benefits, and show it in action. This can be particularly effective for products that are difficult to explain or that have a lot of features.

Additionally, video has the ability to create an emotional connection with viewers. This can be particularly powerful when it comes to attracting new customers, as it adds a human touch. For instance, a business might create a video that tells the story of how their product has helped customers in the past. Potential customers could see this and want to experience this for themselves.


What type of video should I create?

There are many different types of videos that businesses can create to help increase their reach, generate leads, and drive conversions. Some of the most popular include:


  • Explainer videos: These are short videos that explain a product, service, or concept in an easy-to-understand way.

  • Product videos: These videos showcase a product in action, highlighting its features and benefits.

  • Testimonial videos: These videos feature customers talking about their experience with a product or service.

  • How-to videos: These videos provide step-by-step instructions on how to do something related to a business's industry.

  • Brand videos: These videos tell the story of a business, highlighting its values, mission, and vision.

In Conclusion


Video is fast becoming one of the most impactful marketing tools that businesses can harness. So why not pick up a camera and try to create some video content of your own? The difference a good video can make is outstanding, so it's definitely worth a try.


Please contact us for a no obligation quotation or to discuss any forthcoming projects. We'd love to hear from you.

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