top of page
  • Writer's pictureFrame Step

The AI Video Dilemma (🎥 & 📘)

Exploring the Pros and Cons of Artificial Intelligence in Video Creation

As technology continues to advance, the use of artificial intelligence (AI) in various industries is becoming more widespread. One area where AI is being increasingly utilised is in video production. AI video creation offers many benefits, such as cost-effectiveness and scalability. However, it also raises concerns about the limitations of AI in terms of creativity and originality. In this editorial, we will explore the pros and cons of creating an AI video and discuss the implications for businesses and the wider society.


Pros of creating an AI video:


AI video creation can save time and cost compared to traditional video production. AI-generated videos can be created quickly and at scale, without requiring extensive human involvement.


AI can be used to personalise the video to the individual viewer. By analysing viewer data, AI can customise the video to the viewer's interests and preferences, resulting in a more engaging and effective video.


AI can produce videos that are consistent in terms of quality, style, and tone. This can help maintain brand consistency and strengthen brand recognition.


AI can create videos at scale, which is especially useful for businesses that need to create a large number of videos quickly, such as for social media marketing or product demos.

Cons of creating an AI video:

Limited creativity

While AI can automate the video creation process, it lacks the human creativity and intuition that can make videos truly engaging and emotionally impactful.

Lack of originality

AI-generated videos may lack originality and may appear formulaic or cookie-cutter, which can be a turn-off for viewers.


AI may misinterpret the data it is given, leading to inaccurate or inappropriate content in the video. This can damage brand reputation and cause legal or ethical issues.

Technical limitations

AI video creation is still in its early stages, and there are technical limitations to what can be achieved with current AI technology. For example, AI may not be able to accurately replicate human emotions or facial expressions.

In conclusion, while AI video creation offers many benefits, it also has its limitations. It may lack the human creativity and intuition that can make videos truly engaging and emotionally impactful. However, as AI technology continues to evolve, it is likely that these limitations will become less significant. Businesses should carefully consider the pros and cons of creating an AI video and weigh them against their specific needs and goals. Ultimately, the use of AI in video production has the potential to revolutionise the industry and create new opportunities for creativity and innovation.

Please contact us if you have any questions or would like discuss any video related projects.


bottom of page