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The Art of Video Framing: Using the Rule of Thirds (🎥 & 📘)

How to Create More Visually Appealing Shots in Video Production

When shooting any video, one of the most important things to consider is framing. Proper framing helps to draw the viewer's attention to the most important elements of the scene, allowing you to tell a story more effectively. One of the most popular techniques for framing video is the rule of thirds, which can be used to create a great looking shot in a wide variety of use cases.

Watch the video or scroll down to read the article in text.

What is the Rule of Thirds?

The rule of thirds is a composition technique that is commonly used in photography and video production. It involves dividing the frame into thirds both horizontally and vertically (see image above), creating a grid with nine equal parts. The rule of thirds suggests that you should place the most important elements of your shot along these lines or at the intersections of these lines. This creates a well balanced shot and focusses the viewer's attention.

Using the Rule of Thirds in Video Composition

In video production, the rule of thirds can be used in several ways to create a more effective shot. For example, you can use it to position the subject towards one side of the frame - a technique that's frequently used when shooting an "off camera" interview.

Here are some tips for using the rule of thirds in your video composition:

1: Frame your subject at one of the intersections of the grid lines.

2: Use the lines of the grid to position objects or people in the background.

3: Make sure that your shot is well-balanced, with no one area feeling too heavy or too light.

4: Use the rule of thirds to create a sense of movement or direction in your shot.

5: Experiment with different compositions and framing techniques to find what works best for your subject and your story.

Breaking the rules

The rule of thirds is just a guideline and it's not a hard and fast rule that must be followed in every situation.

In fact, in some cases breaking the rule of thirds can be an effective way to create a more dynamic and interesting shot. For example, placing the subject in the centre of the frame can create a sense of symmetry and balance, while framing the subject in a more contemporary manner might create a sense of unease, distress or tension.

The key is to understand why the rule of thirds works and when it's appropriate to break it. By understanding the principles of good composition, you can make informed decisions about how to frame your shots and create videos that are both beautiful and effective.

Nothing is set in stone, so don't be afraid to try new things and break the rules when it makes sense to do so!


Getting the framing right is an essential element of video production. By using the grid to position your subject or any other elements, you can create a more balanced and dynamic shot that draws the viewer's attention to the most important parts of the scene.

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