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Sound Advice: Tips for Choosing Background Music for Your Business Video (🎥 & 📘)

Enhance Your Video and Engage Your Audience with the Right Soundtrack

Background music is an essential element of video production that can help to set the tone, create emotion, and enhance the overall impact of your business video. Regardless of what type of video you're creating, the right background music can make all the difference in capturing your audience's attention and conveying your message effectively.

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Here's some sound advice for choosing the most suitable background music for your business video:

1: Determine the mood you want to convey

Music has a huge impact on the mood of your final video, so the first step is deciding what emotions you want to evoke. Are you aiming for a lighthearted, upbeat vibe, or do you want to create a more serious or emotional atmosphere? Once you have a clear idea of the mood you're trying to achieve, you can begin to explore different music options that align with that objective.

2: Consider your target audience

Another important factor to consider is your target audience. Different demographics may have different preferences when it comes to music, so it's important to choose a track that will resonate with your specific audience. For example, if you're creating a video aimed at a younger demographic, you may consider using dance music that's more upbeat and energetic, while a video aimed at an older demographic may benefit from a more traditional or classical piece of music.

3: Keep it simple

It's often best to keep it simple. You don't want the music to overpower the message of the video or to distract from the visuals. A good tip is to look for music that has a simple melody and a track isn't too complex or busy.

4: Match the pace of the music to the pace of the video

One effective technique for using background music in your business video is to match the pace of the music to the pace of the video. This is measured in beats per minute (or BPM). For example, if your video is fast-paced and action-packed, you may want to choose music that has a similarly fast tempo. On the other hand, if your video is more relaxed and contemplative, music with a slower tempo will most likely be more appropriate.

5: Choose music that is royalty-free

Royalty-free means that you have the right to use the music in your video without having to pay any additional fees or royalties. There are many websites that offer a wide range of cost effective, royalty-free music options, so be sure to do your research and choose a reputable source and make sure the license is suitable for your intended use.

6: Use music to enhance the narrative

Can you match the music and the way it makes you feel to the message you're sharing? This can be a great way to really enhance the overall power of the video and keep audiences engaged. For example, if you're creating a video about "Moving Towards Net Zero", why not choose upbeat music with a hopeful and a more natural sound?

7: Test different music options

Experimentation is key. Don't be afraid to try different styles and genres of music until you find the perfect match for your business video. Remember, the goal is to create a cohesive and impactful video that resonates with your audience, so take the time to get the music right. A good approach is to consider the tempo of the music early on in the project, as your footage will ideally be edited and cut in time to match.

Music makes all the difference!

Background music is a key component of any business video, so choosing the right soundtrack is paramount. By following these tips, you can move one step closer to finding the perfect background music for your next video project.

Please contact us for a no obligation quotation or to discuss any forthcoming projects. We'd love to hear from you.


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