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The Importance of Adding Subtitles to Business Videos (🎥 & 📘)

Why Subtitles Can Enhance Your Video Content and Reach a Wider Audience

Modern businesses are increasingly turning to video content to connect with their customers, promote products or services, and build their brand. However, to make the most of your business videos, it's important to ensure they are accessible to as wide an audience as possible. This includes those who are deaf or hard of hearing, speak different languages or tend to watch videos on mute*. In this blog, we'll explore the importance of adding subtitles to business videos and the main advantages of doing so.

Watch the video or scroll down to read the article in text.

Increased Accessibility

One of the primary benefits of adding subtitles to your videos is increased accessibility. By providing captions, you make your videos accessible to people who are deaf or hard of hearing, as well as those who may not be able to listen to the audio in certain environments.

Subtitles allow people to receive the message of your video even without audio, making them watchable in busy places like public transportation, or even while there are background distractions such as loud music or television. This means that people are more likely to watch your videos as they won't have to plug in headphones or strain to hear the audio.

Improved User Experience

Adding subtitles can also improve the overall user experience. With captions, viewers can better understand your content, follow along with the dialogue, and engage with your message. Subtitles can also help viewers who are not native speakers of your language to better understand your content.

Enhanced SEO

Adding subtitles to your business videos can also help with search engine optimisation (SEO). Search engines like Google can't "listen" to your video content, but they can "read" the text in your subtitles. By adding subtitles to your videos, search engines can better understand the content of your videos, making them more likely to rank higher and appear in search results for relevant keywords.

Increased Engagement

Subtitles can also help to increase viewer engagement. Captions can draw the viewer's attention to important words or phrases in your video, making your message more impactful. They may also create a more immersive viewing experience, allowing viewers to better connect with your message and act on its content.

Compliance with Accessibility Standards

Adding subtitles to your business videos is a key way to help ensure compliance with accessibility standards. Many countries, including the United States and United Kingdom, have laws that require businesses to make their digital content accessible to people with disabilities. By adding subtitles, you can ensure that your videos are compliant with these regulations and avoid any potential legal issues.

Subtitles easily enhance your video

Subtitles are a simple way to make your content more accessible, engaging, and effective. By adding captions to your videos, you can reach a wider audience and improve the user experience. Plus, it comes with the added benefit of enhancing your SEO and ensuring that you're remaining compliant. No matter whether you're creating promo videos, product demos or learning and development content, adding subtitles should be a key consideration in your video strategy.

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* According to a report by Digiday, as of 2021, up to 85% of Facebook videos are watched without sound. Furthermore a report by Verizon Media in 2020, sites that up to 92% of videos on mobile devices are watched on mute.


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